In the Limelight | DJ Paula Frost has toured the world and she's writing a book about it: DIY DJ

DJ Paula Frost is a London based DJ writing electronic dance tunes with a drum & bass twist. In the past year, DJ Paula Frost has headlined a show at Camden Roundhouse, flew to Sri Lanka to DJ New Year’s Eve, and played parties at Manchester Art Gallery and 40 other venues all over the UK.

DJ Paula Frost has also played across 14 countries worldwide including concerts in Croatia, Russia, Japan, Cambodia, Vietnam and New Zealand. Whilst in Vietnam she headlined the Saturday night of Reggae Beach Festival in Da Nang.

DJ Paula Frost started her journey as a producer on Kane FM for Tippa Irie’s ‘Pure Riddim Show’, before gaining her own drive time show ‘Way Out Radio’ and beginning her journey as a DJ. Soon she was picked up by an agent and went professional fast. One of her first shows was supporting major label band Slaves and she has also played events for Sketchers, Bodyshop and Octopus Energy – all environmentally conscious brands and SMASHED a gig for Euro Parliament held by the Green Party, leaving the crowd chanting for more for over 20 minutes.

This year DJ Paula Frost is set to drop her debut EP, play a UK tour and hit the festival circuit. A headline set on the Introducing Stage at Rebellion Festival is already confirmed alongside 20 more shows.

Here is the interview that DJ Paula Frost gave to Dominique Blais from The Music Business School.

D. Blais: Please introduce yourself to our readers?

DJ Paula Frost: Hi guys, I’m DJ Paula Frost from London and I’m a radio and live DJ. I spin dance music, punk, reggae, drum n bass and mostly just break the rules. I also play the drums and I’m the reviews editor for Vive Le Rock Magazine. I interview bands and other musicians all the time and I’m currently writing a book about a trip I took around the world visiting music scenes in different countries. Go to my website to find out all about me.

D. Blais: Who is your biggest musical influence and why?

DJ Paula Frost: I love Prodigy, DJ Shadow, The Clash, The Ruts and Bob Marley. They’re all iconic musicians and intensely hard workers who write incredible music. They also have a deep message beyond the music about love and unity, that’s what it’s all about, elevating everyone in the dance to a higher level.

D. Blais: How did you learn music and music business?

DJ Paula Frost: I played guitar from age 6 and drums from age 8 and I had lessons all the way through school. I started DJing a little later.

I also studied business in school and then music business was part of my course at Uni so I picked up a lot there.

D. Blais: What do you suggest to someone who wants to follow in your footsteps?

DJ Paula Frost: Work hard and have good songs. There’s no magic formula but networking is very important and being a decent person who people are willing to help. I’d say stick to your guns and be single minded – drive in one direction musically and keep going, don’t confuse your sound with what’s popular or what others are doing, stay true.

D. Blais: Have you signed a record contract or a publishing deal or are you an independent artist?

DJ Paula Frost: Not right now, I’m influenced by DIY punk, so I try to do everything myself. I’ve been in touch with a few record labels and released a single with one but I don’t feel I need one at this stage. I’ve been in the music industry for 10 years and been in 3 bands who all signed record deals. Damaged Goods Records paid my band to fly to Barcelona to record an album a few years back, that was great! As a DJ, I’ve already travelled to 14 countries off my own back so if you’re smart, going it alone will keep you with all of your rights and way more money in the long run.

D. Blais: What do you think are the biggest challenges for independent artists?

DJ Paula Frost: Money probably. Because when you start out, you need to cover your bills whilst you go on tour but it’s hard to hold down a job if you’re committed to music. It’s a catch 22, but if you make it through that part, life becomes much better. Its building that initial fanbase that gives you a safety net to be more creative. Also getting on the radio in the UK and USA can be a challenge at first but BBC Introducing can help.

D. Blais: Do you believe that social media has a positive financial impact on your career? How?

DJ Paula Frost: It’s time consuming and can cost a lot to reach a wider audience. The Facebook and Instagram boom is definitely over. I know people who became millionaires from $10 adverts when it first came out and the platform was a bit more innocent. Now $10 gets you nowhere and they want to take big money from big companies so independents get left behind. That said, I do use Instagram and Facebook to talk to fans through live streaming and update them on what I’m doing through stories and posts. It is very important but no, it doesn’t have a positive financial impact on my career.

D. Blais: What is your creative process?


DJ Paula Frost: I play guitar, drums and a little bit of keyboard so I just jam. I play around looking for a great beat and a great hook or melody and then I record it into Logic. I then send it over to my friend Joel who co-writes with me and produces the tracks. It’s fun, I wish I could do it more!

D. Blais: What achievement are you most proud of?

DJ Paula Frost: My world tour. I DJed shows across New Zealand, Croatia, Russia, Japan, Cambodia and Vietnam. It was incredible and I loved hanging out with different DJs and people who came to the shows every night.

I am currently writing a book about my experience called DIY DJ which will be available on my website very soon!

D. Blais: What is success for you? 

DJ Paula Frost: Being a rock for your family and being happy. If anyone I love needs me, I’m there, day or night. I don’t drink so I am on it! It took me a long time to reach a place of stability and now I’m proud to be there.

D. Blais: Do you prefer to work in the studio or perform in concert?

DJ Paula Frost: Definitely performing live. It’s the best feeling in the world. I am so blessed to be able to perform in front of hundreds or thousands of people each weekend. An absolute BUZZ!

D. Blais: What are your future music business goals?

DJ Paula Frost: To get through the coronavirus! I’d like to put out a successful album and buy a house one day. I hope I can make enough money to let my parents retire in the next 5 years!




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