In the Limelight | L.A. Artist BAD AMY has the Boldness to Push her Own Sound Rather Than Fitting In
D. Blais: Please introduce yourself to our readers?
BAD AMY: I'm BAD AMY, a singer-songwriter who releases original music across multiple genres! I would say my music is genre-agnostic as I combine qualities that I like the sound of from pop, electronic, dance music, hip hop, lofi, trap and experimental music. I use my music as a platform to express myself, and to advocate for the representation of Asian Americans in entertainment.
D. Blais: Who is your biggest musical influence and why?
BAD AMY: My biggest musical influence are those who have the boldness to push their own sound rather than "fitting in." Examples are Björk, FKA Twigs, and Billie Eilish.
D. Blais: How did you learn to sing?
BAD AMY: I've always been involved in music since I was a child. I've played piano, oboe, flute, double-string bass and briefly, the violin. In college I joined the women's choir and I also played a pretty extreme amount of Guitar Hero and Rock Band haha. Since I've started releasing my own original music, I've worked with multiple vocal coaches and teachers to learn how to best use the most human instrument of all - the voice.
D. Blais: Do you produce your own music?
BAD AMY: I do not! I love working with other musicians and producers to create music. My favorite aspect of music-making is how collaborative it can be, and how creative the work becomes when you involve other people!
D. Blais: Are you an independent artist?
BAD AMY: Absolutely, and I'm proud of it! Everything I've put into my music, branding, promotion, music video production, etc. has been funded out of my own pocket, fundraised for online, and supported by friends and other creatives in my network.
D. Blais: What do you think is your biggest challenge in the music industry nowadays?
BAD AMY: I'm only now seeing myself represented in the music industry, such as by Joji and 88Rising. They're still aren't a lot of us, and sometimes that makes the possibility of breaking through feel very distant. But I won't give up.
D. Blais: Who manages your career?
BAD AMY: I do! I am looking for representation and support there, but in the meantime it's all run by me.
D. Blais: Which social media has the greatest impact on your career?
BAD AMY: I'm not sure if this counts as social media, but I was playlisted on a major Spotify editorial playlist called "Chill Vibes" which brought over 400k streams to my song! It was incredible to realize that something I had created had been heard by folks from Asian to Africa all around the globe. The track is called "Daydreaming" by BAD AMY and can be heard on Spotify, Apples Music, Soundcloud, Tidal, Deezer & YouTube.
D. Blais: What was the creative process behind your “Hollowaking” video?
BAD AMY: The idea came when a friend of mine listened to the track and told me that he saw dream-like scenes in his head. Luckily, he was also a video director and so we decided to actually shoot the video! From his original vision, I added certain BAD AMY elements such as smashing the TV and brought other creative friends onboard to add their ideas as well. Shooting the video was a pretty involved process and I learned a lot from it! We had a cast and crew of almost 20 folks involved, including a Director, Cinematographer, Producer, Lighting Department, and more.
D. Blais: What achievement are you most proud of?
BAD AMY: How beautifully the music video came out despite it being my first time co-directing and creating something like this!
I can't wait to keep making more visual concepts to build the world of BAD AMY for others.
D. Blais: What is success for you?
BAD AMY: Success would be to be able to become financially independent off of my music and to tour globally! But I already feel successful now, as I'm able to make and craft and express myself through my art.
D. Blais: Do you perform live on a regular basis?
BAD AMY: Not yet! As a new artist I'm focusing on creating a dope discography that I can perform!