D. Blais: Please introduce yourself to our readers?
Amaury Lacroix: I’m a music producer and DJ from France. I’ve been at it for over 10 years now. I’ve worked on multiple projects over the years and I started my new project «Amaury Lacroix» in January 2020.
D. Blais: Who is your biggest musical influence and why?
Amaury Lacroix: That’s a hard question as I like so many different artists in so many different styles and genres of music… I think I was most influenced by artists from the big EDM scene and from the Psytrance scene.
I really like Tiesto, Martin Garrix, David Guetta and I really enjoy listening to Ajja, Vini Vinici and all the Brutish Heavy Music remixes and artists.
D. Blais: How did you learn music and music business?
Amaury Lacroix: I learned music by myself… On the computer. At first I was doing melodies and leads just by listening to notes and making them sound « good » together. But without music theory I was always stuck on basic melodies. So at some point I watched tutorials on the internet on music theory. This really helped get my music to a higher level. I’ve learned music business on the go. I first started on Soundcloud so I tried all kinds of promo services, and marketing strategies on there. Then I started distributing my music independently and I searched out new ways to promote my music. I think I now I have a good idea of what to do to gain momentum when I release a new track.
D. Blais: Do you write your own music?
Amaury Lacroix: I make everything myself, except for the vocal melodies and lyrics. I prefer the singers to feel free to be themselves on my track. I would not want to limit their potential with instructions. I’d rather they develop their full potential on my song! I do suggest some edits and guide theme on a theme but it’s really to give them a general idea of where I’d like the song to go.
D. Blais: What do you suggest to someone who wants to follow in your footsteps?
Amaury Lacroix: Start at the beginning. Learn music theory! You will win a lot of time. Then you should release tracks that are fully ready. Mixed, Mastered.
Nobody likes a song that’s not sounding good.
Once you have the track ready, drop it everywhere you can, and interact with your fans. You need social media presence. Without it you’re screwed.
D. Blais: Have you signed a record contract or a publishing deal or are you an independent artist?
Amaury Lacroix: I have a contract with Brutish Heavy Music for a release coming up on the 8th of May. Other than this I’m a free agent at the moment. Some discussions are underway but nothing is signed yet.
D. Blais: What do you think are the biggest challenges for independent artists?
Amaury Lacroix: The biggest challenge as an independent artist is to grow a fan base, and promote your single.
If you’re not ready to invest on yourself and pay for promotion and marketing strategies, no one will.
D. Blais: Do you handle the marketing yourself? How?
Amaury Lacroix: I handle most of my marketing and promo at this time yes. The internet is full of analytical tools and tutorials and promotion services. If you’re motivated you can really make things move in your direction.
D. Blais: Do you believe that social media has a positive financial impact on your career? How?
Amaury Lacroix: Social media is the best tool for independent artists and for any artist business. That’s where you can make new fans and promote your music endlessly. If you use social media correctly you will see a big difference! All major artists are on social media and are always posting new content.
D. Blais: What is your creative process?
Amaury Lacroix: I wake up, do my buddhist prayer and chant Nam Myoho Renge Kyo, and after a good breakfast I get in front of my computer and start working on my music.
Every track is different so the creative process is not always the same. I usually start by asking myself how I want people to feel when they listen to my track.
I always keep in mind my mentor Daisaku Ikeda and I always imagine myself offering this song to him. If I can picture him smiling then I know the track is good. Otherwise, I keep working on it or sometimes forget about it and go to another track.
D. Blais: What achievement are you most proud of?
Amaury Lacroix: At this point in my career, I’m very proud of releasing 2 remixes and one original with Brutish Heavy Music. With their support I’ve gained a lot of traction on Youtube and social media.
D. Blais: Do you have any music videos?
Amaury Lacroix: I’m on Youtube but most of my videos are just animated music videos at this time.
D. Blais: What is success for you?
Amaury Lacroix: Success for me would mean having a song in the top 100 Billboard. Having millions of fan listening to a song on repeat and dancing to it!
D. Blais: Do you prefer to work in the studio or to perform in concert?
Amaury Lacroix: That’s a hard question! I have to say both. I love the studio because that’s when I can connect to my creativity. Studio time can last forever but I’m never tired! For me it’s like if I was in an airplane, travelling to go on vacation. I’m in this capsule (the studio), and I’m going somewhere (creating a new song). Travelling is exciting right?
When I get out of the studio, and I see how fans interact with my new song that’s when I arrive at the destination! Seeing how fans enjoy the music and interacting with them is the vacation.
Going back to the studio is just another flight taking me on an endless journey of adventures!
D. Blais: What would be your dream gig?
Amaury Lacroix: That’s a good question! So many festivals are a dream gig for me! I think I can’t answer this question… Too many places are fantastic!!! But to name a few: Coachella, Tomorrowland, Hilltop Goa, Universo Paralello, Boom Festival, and so many more…
D. Blais: What are your future music business goals? What are the next steps for you?
Amaury Lacroix: My manager would be very angry at me if I revealed anything that’s not a hundred percent sure. So all I can say is that there are many exciting discussions taking place between me and cool people!
My next goal in the near future is focusing on the release of my new original « We Re-Allied » song on the 8th of May.